Use Customer Groups to offer Targeted Discounts and Promotions

Use Customer Groups to Offer Targeted Discounts and Promotions

Once you’ve created customer groups, you can use them to deliver targeted offers — improving engagement, conversion, and loyalty.

For example, you can assign exclusive discounts directly to specific customers or groups without creating a discount coupon code. When the assigned customer logs in and makes a purchase using their registered (saved) email ID, the system automatically applies the assigned discount during checkout.

This approach helps streamline personalized promotions — such as rewarding VIP or high-value customers — while ensuring a seamless, automated discount experience.

Creating a Discount for a Customer Group

1. Go to % Discounts → Discounts Code.
2. Click Create Discount.
3. Fill out:
   • Discount Name (e.g., “VIP Loyalty Group Offer”)
   • Select: Percentage / Fixed Amount / Free Shipping
   • Start & End Dates
   • Under Customers, select Customer Group → [Your Group Name]
   • Click Add to activate your discount code for the selected customer group.

Examples of Targeted Promotions

• VIP Members: 20% off on all products
• New Customers: $10 off on the first purchase
• Inactive Customers: Free shipping on reactivation
• Wholesale Buyers: Bulk discounts