Skip to main content
Print

Understanding Discount Types: Percentage, Amount, and Free Shipping

The platform supports three key types of discounts — each tailored for different marketing goals.

Discount Type Description Best Used For
Percentage Applies a percentage-based reduction (Ex: 10%) on total or selected products Sitewide or Category Promotions
Fixed Amount Deducts a specific amount (Ex: $10 off). Order-level or Product-based campaigns
Free Shipping Waives shipping costs on qualifying orders. Loyalty campaigns or cart-value based offers.
Tip: Combine different types strategically. For instance, use Free Shipping + 10% off to increase average order value.

How to configure a Percentage-Based Discount (with Maximum Cap and Validity Period)

A percentage-based discount reduces order value by a specified percentage and can include a maximum discount cap to control cost impact.

  1. Navigate from % Discount → Discount Code, and click Create Discount.
  2. Select Percentage Discount under “Select Discount Type”.
  3. Enter the Discount Percentage (e.g., 10%).
  4. Set a Maximum Cap (e.g., “Max $25 discount per order”).
  5. Define Validity Period → set start and end dates.
  6. Add Conditions if applicable (cart value, Coupon usage per customer, number of products in cart).
  7. Save and test before publishing.

Example: Get 10% off (up to $25 – Max Cap) on all electronics between Nov 10–20.
OUTPUT: This will give discounted amount based on the cart value UP TO $25.

How to set up a Fixed Amount Discount for Products or Orders

Fixed amount discounts provide a flat reduction from the total order or selected products, regardless of quantity or price.

  1. Navigate from % Discount → Discount Code, and click Create Discount.
  2. Choose Amount Discount under “Select Discount Type”.
  3. Enter the Discount Value (e.g., $25).
  4. Choose whether it applies to Entire Order or Specific Products.
  5. Add Conditions if needed (e.g., minimum cart value).
  6. Save and activate the discount.

Example: Get $25 off orders above $100.
OUTPUT: This will give a flat discount of $25 based on the cart value.

How to offer Free Shipping Discounts with Custom Conditions

Free shipping promotions encourage customers to complete purchases without worrying about shipping costs.

  1. Navigate from % Discount → Discount Code, and click Create Discount.
  2. Choose Free Shipping as the discount type.
  3. Define Cart Value Conditions (e.g., Free shipping on orders above $50).
  4. Save and activate.
Tip: You can limit free shipping to certain customer groups or campaign periods.

Scroll to Top