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Viewing and Interpreting your Discount Analytics

The Discount Analytics section (% Discount → Discount Analytics) provides valuable insights into how well your discount campaigns are performing. By analyzing the effectiveness of each discount, you can measure its impact on sales, customer engagement, and ROI (Return on Investment).

It helps business users identify which discount strategies drive conversions, understand customer purchasing behavior, and optimize future promotional campaigns.

Metrics you can View

  • Total Discount Usage Count
  • Revenue Generated from Discounted Orders
  • Customer Segments Redeeming Discounts
  • Top Performing Codes

How to use Analytics for better Decisions

Goal What to Look For Suggested Action
Increase New Customer Acquisition High redemption by “New Customers” segment Create more “First Order Only” discounts
Improve Revenue Per Order Low revenue per redemption Raise minimum cart value or lower % off
Retain Loyal Customers Frequent usage by “VIP Group” Offer exclusive loyalty-based promotions
Control Over-Discounting High usage but low ROI Reduce discount value or shorten validity period
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